THE ABUNDANCE OF CHOICE

Choosing products can be liberating, but an overload can be paralysing, even when it comes to choosing broadloom carpet. With AWESOME, the shop-in-shop with interactive app, AW funnels the customer towards the right decision.

It was clear that our client Associated Weavers wanted something else…a filmic and narrative approach that was not so common.

And so we created a funny story about little Archie Weaver who witnesses his family being a victim of an “abundance of choice”.

Using a well defined, geometric style of photography, we created a short film that blends in musical scenes in a creative and fun way.